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SEM Services Delhi, Noida, Gurgaon, Ghaziabad - Soft Corn
About Search Engine Marketing (SEM)
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click.
Search Engine Marketing (SEM) Statistics
81 percent of internet users find the web sites they're looking for through search engines. And 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online.
Over 80% of search engine users find what they are looking for within the first three pages. Sales leads made from keyword and phrase searches are the most qualified and have the highest purchase probability.
Pay-Per-Click (PPC)
Pay-Per-Click (also known as Pay-Per-Placement or Pay-Per-Performance) search engines sell ranking by keyword in an auction format. If you want to have a high ranking you simply bid more for that particular word. These results appear as Sponsored Listings at the top or side of the regular listings. Whenever someone clicks on your link you get charged.
The advantage is you can get the exact ranking you want for the exact keyword you want all in about 24 hours. Traditional SEO can take months to take effect and even then can not guarantee specific keywords. PPC ensures you are found for your most important keywords and helps to deliver a steady stream of traffic to your website.
Visitors Tracking
How many people are visiting your site? Which pages are they looking at? What keywords did they use to find you? These are the questions we can answer with visitor tracking. Most importantly, visitor tracking records the referring website so you know where your visitors came from and if your marketing dollars are producing results.
Search Engine Marketing Methods
- Search engine optimization (SEO)
- Pay per click (PPC) advertising
- Leveraging Blogging & Social Media
- Landing pages targeted for lead conversion
- Google Analytics to track your marketing efforts
